IKEA Cook This Page

Not content with revolutionising our homes with its globally popular flat-pack furniture, IKEA could change the way we cook too. The Swedish furniture store created unique ‘Cook This Page’ recipe posters that channel the same infographic assembly instructions it uses for other products – and they couldn’t be easier to use.

The recipe posters were created by IKEA Canada and Toronto-based advertising agency Leo Burnett and handed out at in-store events in Canada earlier this year in an attempt to change how people approach cooking and encourage them to try new foods.